To distinguish himself from the typical singer/songwriter, John adopts the name Secondhand Serenade - a name with far fewer limits than "John". The name Secondhand Serenade allows him to be free to do whatever he feels like, from a solo performance to ten musicians on stage at once.
Secondhand Serenade took off like John couldn't believe - the crowd at live shows and an ever increasing online presence (not least his MySpace page, with a massive 140,000+ friends) prompted him to release his debut album, Awake.
Perfectionist that he is, the studio was top of the range, and John produced the entire ten tracks himself. John not only organised the recording, but everything down to the performances and packaging. And all of this without any label backing.
All of this care and attention paid off, with album sales rocketing and single releases, such as Maybe, doing well on popular radio stations.
A recording contract is now a possibility, but until that day, Secondhand Serenade will continue to independently prosper.
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